Target Audience Research - XXL

     Another that I feel that would be similar to my product would be XXL magazine. Founded in 1997, XXL focuses on Hip-hop news, rap videos, rap music reviews, rapper interviews - "hip hop on a higher level". The "target audience" is basically geared toward teenagers, since rap music is becoming more prevalent in this generation. However, the magazine also features "old-school" hip-hop rappers. thus increasing the audience level to a now older generation of hip-hop fans. To market their product, they use social media via Twitter and Instagram as their biggest platform to attract their audience. They use a traditional print magazine, but they also have TV too. This magazine, I feel really resembles how I want my magazine to be.